£19.99 + VAT a month.
That’s the price.
Unlimited users. Every feature. No Starter, Growth or Pro, and no per-user pricing that punishes you for growing your team.
£19.99 + VAT a month, for as long as you stay.
The first 500 accounts pay £19.99 + VAT a business a month, locked in for as long as they stay subscribed. After that, Doodali is £29.99 + VAT.
How Doodali pricing works
One price per business with every feature included. Here is how it all adds up.
DoodaliThe only planevery feature
Own more than one?
Add another business for £19.99 + VAT a month on our founders’ price, for the first 500 accounts and kept for as long as you stay; £29.99 + VAT after that. Each keeps its own customers, inbox, pipeline, projects and invoices, and you see them all from one login.
Unlimited users and every feature for every business. All prices plus VAT. Nothing to upgrade, nothing locked away.
Every feature is included.
You only pay extra when you use more.
Some things cost us something every time they’re used, asking Doodali AI, sending a text, a WhatsApp message. Rather than bundle a guess into everyone’s price, those run on Doodali Credits.
Everything else, customers, pipelines, projects, invoicing, inbox, chat, reports, unlimited users, is simply part of your £19.99 + VAT.
What would you spend on credits?
Pick your type of business to see what a typical one uses, then move the sliders to suit. Most businesses spend little or nothing extra: AI, social posts, Scout and lookups come out of the 500 free credits each business gets every month first.
Doodali against other platforms, like for like
Each card compares the same things: the other platform’s price for what it does in the month above, and Doodali’s price for just those things (the plan and the credits they use, bought in the cheapest packs). What only Doodali does is listed under it with its credits and isn’t added in; your full Doodali month is the total above. For 5 people, from each company’s own published prices (checked 6 November 2026, before VAT), at each one’s cheapest published rate. “Your usual tools” adds up your kind of business’s own software and the separate tools it’s used with for what Doodali includes, such as a phone system, texting and email marketing, each line from its own price list. GoHighLevel charges Twilio’s rates for UK calls and texts, so those are estimates from Twilio’s published UK prices, at the cheapest rate. Prices in US dollars are shown at a rough exchange rate.
- Starter plan (up to 3 sub-accounts): 1 business, unlimited people: £74.62
- AI Employee Growth (1,000 AI replies, 100 Voice AI minutes): £38.46
- 1 business at £19.99, everyone included: £19.99
- Credits for those things: covered by the free ones
Sources: www.gohighlevel.com, help.gohighlevel.com, help.gohighlevel.com, www.twilio.com, www.twilio.com
- Professional Customer Platform, 6 people included (paid yearly): £1,000
Not included above: the one-off onboarding fee Professional plans have (not published for this bundle).
- 1 business at £19.99, everyone included: £19.99
- Credits for those things: covered by the free ones
- Standard plan with AI credits, 5 seats at £14 (3 at least, paid yearly): £70.00
- 1 business at £19.99, everyone included: £19.99
- Credits for those things: covered by the free ones
Sources: monday.com
- Growth plan, 5 people at $9 (paid yearly): £34.62
- Freddy AI Agent, 100 sessions at $49 a hundred: £37.69
- 1 business at £19.99, everyone included: £19.99
- Credits for those things: covered by the free ones
Also included with Doodali, not in that price: ask Doodali questions and AI jobs (240 credits).
Sources: www.freshworks.com
What a team of five really pays.
Most platforms charge for every person who logs in, then again for AI. Here’s the plain monthly price for five people, and then a typical month once AI is answering your customers.
Five people, billed monthly
| Platform | A month | How it’s worked out |
|---|---|---|
| DoodaliEvery feature, one plan | £19.99 + VAT | One price per business, unlimited users. £29.99 + VAT after the founders’ offer. |
| HubSpotStarter Customer Platform | $100 | 5 seats × $20. A limited-time offer for new customers shows $10 a seat. |
| SalesforceStarter Suite | £100 | 5 users × £20 |
| IntercomEssential | $195 | 5 seats × $39 |
| ZendeskSupport Team | £100 | 5 agents × £20 |
| GoHighLevelStarter | $97 | One flat price, unlimited users |
A typical month with AI answering customers
Five people, and AI answering 200 customer conversations (website chat, email or messages), about 3 replies each. Each platform is on the cheapest plan whose AI can do that.
| Platform | People | AI | Total a month |
|---|---|---|---|
| DoodaliThe only plan | £19.99 + VAT, unlimited users | 600 replies × about 2 credits = 1,200 credits. 500 are free, then one £10 pack. | £29.99 + VAT |
| GoHighLevelStarter with AI Employee Growth | $97, unlimited users | $50 a month, which includes 1,000 AI responses | $147 |
| IntercomEssential, with Fin AI Agent | 5 × $39 = $195 | 200 resolutions × $0.99 = $198 | $393 |
| ZendeskSupport Team, with AI agents | 5 × £20 = £100 | 25 resolutions included, 175 more × $2 pay as you go = $350 | £100 + $350 |
| HubSpotService Hub Professional (Starter has no AI customer agent) | 5 × $100 = $500 | 3,000 credits included; 200 × 50 = 10,000 credits, so 7,000 more = $70 | $570Plus a $1,500 onboarding fee, and Professional is a 12-month commitment even when paid monthly. |
Prices as shown on each company’s own website on 27 October 2026, billed monthly, before VAT or tax, in the currency they show. Where AI is charged per resolved conversation (Intercom, Zendesk, HubSpot), we’ve counted all 200 as resolved; fewer would cost less. GoHighLevel’s figure assumes one AI reply is one response. Salesforce isn’t in the typical month: its AI that answers customers needs a larger edition than its small business plans, with no published price for one. Prices and offers change, so check the latest: hubspot.com, salesforce.com, intercom.com, zendesk.co.uk, gohighlevel.com, help.gohighlevel.com, intercom.com, hubspot.com, hubspot.com, knowledge.hubspot.com. Each is a trademark of its owner, and Doodali isn’t affiliated with any of them. They do things Doodali doesn’t; see our honest comparisons.
Everything’s included.
Every business on Doodali gets all of this. There’s no bigger plan to move up to.
No. Invite your whole team, full-timers, part-timers, the accountant, the freelancer you bring in for a month. It’s £19.99 + VAT a month however many people use it.
Add each one to the same account for another £19.99 + VAT a month. Every business keeps its own customers, inbox, pipeline, projects and invoices, and you can see them all together whenever you want the whole picture.
Credits cover the few things that cost something every time they’re used, like Doodali AI, SMS and WhatsApp. Everything else is included in your plan.
Yes. Customers and contacts import from a spreadsheet or a CSV export from what you use now. Most people have a business moved across in an afternoon.
Nothing is deleted. Your account pauses until you add a card, then everything is back exactly as you left it.
Yes. Every record belongs to one business, enforced in the database rather than just in the app. People you add to one business don’t see the others unless you let them.
Less juggling. More doing.
Bring one business across and see how it feels. If it isn’t better than what you have now, nothing’s lost.